Case Study: Interim Expertise for Category Success

Introduction

A global confectionery brand, passionate about bringing joy through beloved household brands, faced a critical resourcing challenge in its UK customer category team.

The Challenge

• A key vacancy emerged at a crucial planning period with a major retailer.
• Strategic meetings and range reviews were imminent, requiring expert continuity.
• The existing team lacked the capacity to absorb the additional workload.

Our Solution

4P Connect swiftly placed an experienced Category Management expert within a week. The Associate led key projects, maintained strategic alignment, and ensured seamless customer engagement while the company recruited a full-time replacement.

Results: Smooth Transition, Stronger Relationships

• Seamless external & internal category engagement with no disruption
• Successfully delivered key projects and KPIs.
• Strengthened retailer relationships and supported new product activations.
• Provided in-depth analysis and actionable strategic insights.

Client Testimonial

"Amit and the team were efficient and effective in fulfilling our brief for an immediate start interim Category Manager. The appointment meant we didn’t drop any key customer category deliverables and could maintain crucial customer engagement whilst we recruited for a permanent contract. Communication was great throughout the process and would happily call on 4P Connect services again.”

— Head of UK and Ireland Customer Category